Blue Marble’s worldwide customer footprint could not have been achieved if it weren’t for the hard work of our network of business partners and software resellers. These dedicated individuals and companies provide a local presence in areas of the world that would otherwise have been out of reach. For their part, these partners have been able to establish successful businesses, both reselling and providing services on behalf of Blue Marble. This is certainly the case for EngeSat, a Blue Marble partner based in Brazil. For the latest in our Reseller Spotlight series, we recently chatted with EngeSat’s Director, Laurent Martin.
Tell us a little bit about EngeSat.
EngeSat was established in Curitiba, capital of the state of Paraná, southern Brazil. We began our business as a satellite image reseller in July 1997, nearly 21 years ago. At that time, the best commercially available imagery had a spatial resolution of 10 meters. That is still our core activity, but we now also sell software, develop some thematic applications, and offer data processing according to client specifications.
What are your target markets?
Our goal is to serve any potential user from all economic sectors: private, public, academic, and non-profit, whether they be in the geoprocessing industry or not. The common thread is their need to manipulate geographic information and to have direct access to data (satellite imagery, DEMs, etc.), tools (software, training), and to be able to apply this technology in their day-to-day activities. Of course, we have many long time well-established geoprocessing, consultancy, and engineering companies among our clients. Every day, new clients discover how easy it is to use Global Mapper for their projects and do geoprocessing on their own instead of depending on an external labor force.
What geographic area does EngeSat cover?
We basically serve Latin America — Mexico to Argentina, and some other Portuguese and Spanish speaking countries around the world.
I understand that you are a native French speaker. How challenging is it to work in Spanish and Portuguese?
I am a dual French and Brazilian citizen so Portuguese is not a problem. I began speaking Spanish in 1986 on a trip to Mexico, and my Spanish is getting better every day because I use it constantly and I love this language. However, I will confess that I rely also on a partner in Mexico, Ignacio, to proof read and edit text I write in Spanish for marketing, technical circulars, and publications. For everyday activities, I work in Portuguese, Spanish, English, and French.
Why were you originally interested in reselling Global Mapper?
My first contact with Global Mapper was in 2007, through a Brazilian business partner. We began using Global Mapper to help in preparing technical and commercial proposals for satellite imagery for our clients. We started offering Global Mapper to our clients as well but just as a data delivery tool. By 2010, the sales volume had increased and we needed a strategy to meet the demand. At that time, we placed orders for Global Mapper directly through the online electronic commerce system. Now we work directly with Blue Marble to manage the ordering process. In recent years, because of my personal interest in developing efficient solutions, we realized we could do much more than what we were doing with Global Mapper and also with the LiDAR Module when it was added, so it has become an increasingly important part of our business.
What is your favorite feature of Global Mapper?
I love it all. It is intuitive, straight forward, powerful, and solid. I love Global Mapper because I am able to do everything I want to do in terms of data processing in our projects. I often say to my clients, “Global Mapper will do everything you need, except serving you a cup of coffee”. But who knows, maybe Mike Childs is already working on that feature. Among so much functionality, the challenge is sometimes finding the right tool in the extensive menus and remembering how to find it again when needed. But as I use Global Mapper every day and I attended an official Global Mapper training class, it seems very straightforward.
You have translated Global Mapper into both Spanish and Portuguese versions. What effect has this had on your business?
The translation to Spanish has been available since version 17. Thanks to my partner Ignacio in Mexico who keeps updating new versions. The Portuguese version is a work in progress since I began working on it last year. It is about half way done and I want to complete the Portuguese version in the next few months.
The Spanish version is very much appreciated among Spanish speaking countries and it is definitely an excellent marketing asset, as it helps Spanish speaking users to fully explore the technical potential of the software. Thanks to the Global Mapper Sales Team who redirect inquiries from Latin America, sales have increased significantly and many clients even ask to migrate from a recently purchased English version to the Spanish version.
I would recommend to other Blue Marble partners around the world that they develop a version in their native language in order to get full access to their local market and create additional value for their business. Initially, it represents a significant quantity of work and time but it will provide immediate and permanent benefits.
Other than reselling Blue Marble software, what other services do you provide?
We provide training in Portuguese and Spanish. We offer application development and turnkey projects as well using satellite imagery, drone data, data processing and interpretation. We maintain a Portuguese language web page focusing on Global Mapper and a YouTube channel called Global Mapper Class South America, which helps keep the user community and customers informed of the last developments.
To complement Global Mapper, we offer satellite imagery from major satellite imagery providers worldwide. Selling software is a profitable and fast growing part of our business and we will keep investing in that direction as it still offers great potential.
How has your partnership with Blue Marble benefited your business?
Blue Marble is the best company I have worked with for supporting partners in a commercial network. We talk every month about commercial and technical issues, not to mention the day to day support from the sales team. My questions are usually answered in just a few hours, sometime in minutes. In this context, business is made very easy because the communication is ongoing, information reaches me quickly, and orders are fulfilled on the same day or the day after. Being responsive is undoubtedly a great advantage and it helps us win the full satisfaction of our clients. Blue Marble provides many commercial leads within our region, and I am able to take care of those immediately. To say it in a few words, the level of commercial confidence and technical collaboration is very high, which has a direct benefit for sales.
How do you see your business growing with Global Mapper? New markets?
As new versions of Global Mapper are being released with new functionality, such as the recently launched Pixels-to-Points tool in the v.19 Lidar Module, the market expands to new areas. Many of our clients in the energy and urban planning fields are now using Global Mapper, and agriculture and environmental management are strong business sectors.
We offer Global Mapper and the LiDAR Module as an affordable and complete solution to a large variety of users, from independent consultants to large corporations. As geoprocessing is becoming more and more widespread and used in many different sectors, Global Mapper will continue to be a must have tool.
For more information on EngeSat, visit www.engesat.com.br