The translation of Global Mapper into French in 2016 significantly expanded the potential market for the software, not only in the country of France itself, but also throughout the French-speaking world. This monumental task was undertaken by Blue Marble partner and reseller, Géom@tique. In the latest Reseller Spotlight, we hear from company founder, Alain Olivier about how this partnership has helped his company grow over its 20-year history.
Tell us a little bit about Géom@tique?
Géom@tique has been a GIS software reseller just over two decades. Our twentieth anniversary was on April 7th, 2018! The company is based in one of the most beautiful mountain regions of France: Savoy. We provide a combination of geomatics expertise and a high level of service, which has proven itself to many French-speaking customers around the world, particularly in technical support and training. Our business involves the distribution of software as well as related consulting, support, and training services in the use of both vector data and raster data (satellite, aerial, LiDAR, etc.). Géom@tique is the exclusive distributor of Global Mapper in France and for the French language version throughout the world.
How many people currently work for the company?
Three people currently work at Géom@tique in well-defined roles: sales, technical support and training, communication. The company relies on partnerships whenever necessary and plans to continue recruiting in the near future.
How did Géom@tique get started?
As a young agricultural engineer who had just become a Doctor of Geography (PhD), for me, it was an easy transition from university life to the business of distributing innovative tools for geomatics and cartography. Spotted by the software company, Avenza, via a professional forum (a relatively new online gathering place for like-minded individuals at end of the 1990s!), a simple mail exchange accompanied by a brochure from the SVM MAC magazine (number 91, “MAPublisher: entre cartographe et dessinateur”) was enough for the MAPublisher adventure in France to begin. This was a risky venture as there were only a handful of customers at the time! The company timeline illustrates the expansion of the company’s business with new products being added and, most importantly, the establishment of close links with their creators in order to always meet the needs of customers as efficiently as possible.
Tell us a little about your background in GIS?
The company benefits so from my experience and expertise as a doctor in geography who is also passionate about computer science. My PhD thesis focused on the implementation of an innovative raster mapping methodology for the study of agricultural spaces. My taste for cartographic tools goes back a very long time with an extremely diversified use of geomatic tools at the beginning, and then a specialization on the tools that Géom@tique would eventually resell, notably Global Mapper! The company has also recruited a PhD student geographer who has good experience with GIS tools, including Global Mapper and MAPublisher.
What are your target markets?
Our target markets are extremely varied and include cartographic publishing, spatial planning, defense, energy, environment, archaeology, transport, risk prevention, meteorology, communication, and spatial analysis.
What geographic area do you cover?
Historically the company has sold products to organizations of very diverse geographical origins that extend from Madagascar to Tromsø, but generally in metropolitan France or in French-speaking countries.
How long has Géom@tique been reselling Global Mapper?
Géom@tique was officially appointed as a reseller (Certified Reseller) in the early 2000s with the distribution of Geographic Calculator and Global Mapper. We are very proud to have translated Global Mapper into French in 2016 (version 17) following a request from the French Ministère des Armées. In the same year, one of our employees became a certified trainer for Global Mapper. As an ongoing project, we are also working on the major task of translating all of the Global Mapper documentation.
Why were you originally interested in reselling Blue Marble products?
We were interested in reselling Blue Marble products for the originality and the quality of its products as well as for the very good reputation of the company.
What is your favorite feature of Global Mapper?
Choosing just one tool is difficult. Here are my three favorites:
- The 3D Viewer allows visualizing terrain data in an extremely simple and powerful way. We have seen its usefulness in many situations especially when they work with the LiDAR Module.
- About the LiDAR Module, the new Pixels-to-Points tool is a “little gem” since it allows integrating real photogrammetry treatments in Global Mapper. We know that many of our customers use UAV images and this tool is perfect for them.
- Finally, the Viewshed tool is very important to many French users. It is used in a wide variety of fields (energy, defense, research, etc.).
The video below was produced by one of our employees as part of a Master’s research project. It follows the potential path of a ski lift and also shows the visibility areas of a famous peak in the Maurienne Valley (Aiguilles d’Arves). In a research context, this video clearly demonstrated how a particular visualization method could help decision makers communicate with their citizens.
What has been your most interesting or challenging sales or support experience?
Our most challenging sale was with the Ministère des Armées and especially with the implementation of a multi-year contract for Global Mapper. It was a big challenge that took a long time to negotiate but resulted in a very favorable outcome for both parties. As a result of this contract, Global Mapper gained its spurs in the military field and with the continued development of the LiDAR Module and the SDK, we are confident it will have relevance for years to come.
Other than reselling Blue Marble software, what other services do you provide?
We are a reseller of other software complementary to Global Mapper like MAPublisher for example – and we provide training (online or on-site), technical support, and some research or consultation services.
How has your partnership with Blue Marble benefited your business?
Our partnership with Blue Marble Geographics has allowed us to increase our level of professionalism and to significantly expand the scope of our business. Geom@tique brings its in-depth knowledge of the French and Francophone market, including cultural considerations. This mutually beneficial relationship will, of course, be continued and strengthened, in particular by reciprocal visits.
How do you see your business growing with Global Mapper? New markets?
We believe that there is a huge opportunity to spread the word about Global Mapper to universities and to introduce students to an alternative GIS software. The more they can be trained at the university on Global Mapper, the more it is great for the promotion of the software in many markets.
Any final words?
The diversity of software tools and the wide variety of users that the company works with every day is a real strength that helps the company to provide better services. In October 2017, Geom@tique embarked on a research project under an Industrial Research Training Agreement which will allow it to deepen its knowledge on the use of the tools, with the goal to better meet the current and future needs of the customers.