Reseller Spotlight: Schnell Informatics

Pan India clientele of Schnell

Tell us a little bit about Schnell Informatics.

Started in 2006 as an entrepreneurial venture, Schnell has grown into a turn-key solution provider in the field of Geographical Information System (GIS) & geotechnical engineering. During its early years, the company explored opportunities in various fields such as GIS & GPS product sales, implementation of weather monitoring systems, geographical product sales to educational Institutions, and GIS services to various government departments.

In March 2010, Schnell Informatics Private Ltd. was floated as a private limited company with a special focus on providing complete range of solutions in GIS & MIS by leveraging its industry knowledge and business expertise. Schnell has carried out GIS-based projects for various government departments in India from 2010 to 2013. During these years, we began to realize we needed a product partner which we can bundle with GIS Services. This was the beginning of our association with Global Mapper which would eventually come under the control of Blue Marble Geographics. Global Mapper is widely regarded as a low cost GIS software with rich functionality and this has helped us to capture GIS product space quite fast as compared to other companies who were trying to expand their customer base with other costly GIS products.

Extensive demos to prospective clients in various fields such as education, government & private sector were well received and ultimately helped in establishing a foothold in their product portfolio. Now Schnell is major supplier of Blue Marble Products to Indian Army, Indian Navy & Indian Airforce. Schnell has introduced Global Mapper to large number of educational institutes throughout India. Also, many private companies are clients of Schnell and are using Blue Marble Products. We cater to companies in various sectors including mining, wind energy, telecom, forestry, irrigation, utilities, surveying and infrastructure.

How many people currently work for the company?

Schnell has a strong technical team of eight people who are engaged in pre-sales, sales and marketing, post-sales training & technical support.

The Schnell Informatics team at a geospatial conference

How have you been in business?

Schnell is currently led by its two Directors, Bhushan Khomane and Satyawan Jadhav. Both of us worked with few renowned software companies in India early in our careers from 2000 to 2006. At this time, we understood the need for low cost, yet feature GIS software for the Indian market. Global Mapper was an excellent fit. We understood this opportunity and hard work throughout the years as well as excellent products like Global Mapper has helped Schnell to achieve a prominent position in GIS field in India.

Tell us a little about your background in GIS?

Prior to Schnell, Bhushan has worked with a top Indian IT company in CAD/CAM and GIS. This helped him to understand the GIS market within India and gave him the opportunity to learn various GIS products. Satyawan also worked with an Indian IT company, which is considered as pioneer of GIS in India. Extensive experience is Sales and Marketing of GIS products has laid the strong foundation for sales of Blue Marble products within India.

What are your target markets?

Target markets include defense (Indian Army, Navy, and Airforce), mining companies, the telecom sector, infrastructure companies, survey companies, companies working in agriculture, educational and research institutes, and various government departments including irrigation, forestry, PWD, electricity and land records.

What geographic area do you cover?

Schnell covers entire country of India as well as neighboring countries like Nepal and Bhutan.

How long has Schnell been reselling Global Mapper?

We first added Global Mapper to our product offerings nine years ago.

Why were you originally interested in reselling Blue Marble products?

Blue Marble products are feature-rich, low-cost, and user-friendly.

Excellent technical as well marketing support by Blue Marble has inspired our team to achieve exponential growth.

What are your favorite features of Global Mapper?

  • Access to raster data, vector data, 3D elevation data and satellite imagery using one simple dialog box.
  • The Pixels-to-Points tool and LiDAR QC functionality in the LIDAR Module
  • Watershed and Viewshed analysis
  • 3D path profile creation

What has been your most interesting or challenging sales or support experience?

There was one particularly challenging sale to a leading telecom company in India, which we closed last year. The company had been using MapInfo for several years and we had conducted series of demonstrations of Global Mapper at various levels within the management of the company. After eight months of effort, we finally convinced them to buy Global Mapper. The highlight of this sale was the introduction of the Floating License of Global Mapper. Since this company desperately wanted to be able to quickly move their Global Mapper license from one machine to another, we discussed their issue with members of Blue Marble staff several times, which ultimately resulted in the introduction of a floating license. Interestingly, in past few sales we have noticed that clients have been preferring the floating license option over a standalone license of Global Mapper.

Other than reselling Blue Marble software, what other services do you provide?

Over the last several years, Schnell has been providing GIS services to clients based on Global Mapper. We also resell other geotechnical engineering software products like GEO5. GIS services include digitization of the road networks of various Indian cities as well as digitization of land records for government irrigation departments.

How has your partnership with Blue Marble benefited your business?

In early years of the company, Schnell was carrying out GIS digitization projects mainly for government departments. After we established a partnership with Global Mapper and later Blue Marble, Schnell started offering Global Mapper as commercial off-the-shelf product. With Global Mapper, Schnell was able to expand its client base to educational institutions as well as Indian defense and major private companies. This has given excellent boost to the top-line as well bottom-line of Schnell.

Timely co-operation by the Blue Marble team has always kept us motivated to grow our business every year. Also collaborating with Blue Marble at GIS Conferences within India has helped Schnell to build its brand within the regional GIS community. We are very proud of the fact that we are Indian partner of Blue Marble Geographics.

How do you see your business growing with Global Mapper? New markets?

We can anticipate 30 – 40% annualized growth in revenue every year for next 8 to 10 years. Global Mapper has successfully penetrated the Indian market and with innovative sales strategies, we can achieve bigger targets.

Any final words?

We are happy and proud partner of Blue Marble Geographics for its software products in India. We wish to grow with growing company like Blue Marble and wish to contribute our best. We desire to be number one reseller of Blue Marble across the globe and we are trying hard to achieve that position.

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